Why journalism matters

PAMCo Jul2021

News brands are healthier than ever before
With a growing audience of 36 million, highly engaged readers, every day and more channels to utilise than ever before - news brands aren’t the medium of the past.

They are driving forward into the future
In an era of digital where uncertain ad placement and improper analytics are being denounced, news brands continue to provide a quality environment from which to advertise.

Find out about news brand effectiveness in our research centre »

News brands are the most vital champions of truth and fairness
They provide a medium for journalists to hold those in power to account and promote the plights of those who have no voice. They are part of the fight against climate change; they are standing up to save the NHS and pushing to close the gender sports gap in schools. Whether it's bringing down those who break the law, or campaigning for those who can’t themselves.

Read the latest blogs from our staff about why journalism matters »

The unique creativity that news brands provide
The opportunity for brands to make a real impact has never been better than in news brands. They are truly multi-platformed and provide direct access to an incredibly engaged audience in an effective and trusted environment.

Find out how news brands can power up your planning »

22 million

read national news brands online every day

PAMCo 2021

Because Journalism Matters.

For truth and fairness

News brands stand up and fight for all causes to make society a better place. Here are some of the biggest news brand led campaigns below.

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