Because Journalism Matters

How do news brands influence and propel change in society? How do they give power and voice to the people to drive positive change? News brands have been championing change for decades and they do so by bringing it to life in front of millions of people every day by fighting for the different causes that members of the public have put forward to them. This is what makes them stand out within the news industry and what makes them diverse and trusted. Come and join us on our one-day immersive training day and find out more.

Our series of free training days are designed for newcomers to the advertising industry and tackle core questions about news journalism across newspapers and digital devices.

The courses are held throughout the year at the publishers’ offices, to give you a newsroom feel.

What's involved

  • Journalism Matters to Society
    • Why?
    • Looking at investigative and campaigning journalism 
  • Journalism Matters to People
    • A story of growth
    • What role does journalism play in people’s lives?
    • Journalism across platforms
  • Journalism Matters to Brands
    • Effectiveness research
    • Case studies
    • Design your own ad campaign

The day starts at 9.30am and finishes at about 5pm (breakfast and lunch is included).

To book your free place please complete our registration form.

Don't forget - the ‘Because Journalism Matters’ course contributes 8 hours to your IPA CPD log.


2020 dates

Wednesday 25th March (Fully booked)
Wednesday 22nd April
Wednesday 27th May
Wednesday 24th June
Wednesday 29th July
Wednesday 28th October
Wednesday 25th November


These events get consistently excellent responses from delegates. Recent quotes from attendees include:

Thank you so much for the training day last week – I found it so interesting and useful! You both were outstanding.

Just wanted to say a huge thank you for having me yesterday – I had such an enjoyable day, learned loads and developed on my current knowledge. Really appreciate the time you spent with us yesterday and would highly recommend the session!


Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


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