‘Back don’t Block’ shortlisted for industry award
PRWeek reveals the shortlist of its new UK Corporate, City & Public Affairs Awards. Newsworks and Bluestripe Group’s…
backdontblock
Why advertisers shouldn’t be afraid of real news
Executive head of strategy at Starcom UK Dan Plant writes for New Digital Age. Advertisers have always wanted to be…
Mantis partner with Brand Advance to combat blunt ad-blocklist keyword prejudice affecting LGBTQ+ and BAME publications
The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for…
Keep your virus news away from my ad: brands build ‘blacklists’
Marketing “blacklists” that stop ads appearing next to stories on controversial or unpleasant topics are pushing some news organizations…
Covid-19 heats up the race to combat advertising’s keyword blocking problem
An article in The Drum featuring Newsworks’ Tracy De Groose discusses the impact of blocklisting on the industry….
Reach teams up with tech industry to solve “coronavirus blocklist” challenge for news sector
The partnership will offer cutting edge technology to increase brand-safe advertising opportunities for UK businesses with AI-powered solution…
‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise
Yesterday, Newsworks’ Tracy De Groose spoke to Digiday’s Lara O’Reilly about blocklists. In 1996, Tracy De Groose became…
Newsworks’ open letter to advertisers
Newsworks’ Executive Chair Tracy De Groose has penned an open letter to advertisers, urging them to back British…
Back don’t block British journalism
UK newspaper publishers join forces to call on advertisers to support UK journalism, as the industry is expected…
