Context

07 May 21

Consumers are 50% more likely to engage with advertising encountered in a quality environment

07 May 21

Ads on news brand sites are 30% more likely to be actually seen

07 May 21

89% “like browsing my news brand and coming across new things”

07 May 21

Purchase intent is 23 percentage points higher due to news brand exposure

07 May 21

Average ad dwell time is 1.4x higher in a hard news environment

07 May 21

Long-term memory encoding is 42% more efficient on premium sites than on social media

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undefined	never	No description available.
visitor_id339691	10 years	No description
visitor_id339691-hash	10 years	No description

Tagline

Because journalism matters »

Context

Consumers are 50% more likely to engage with advertising encountered in a quality environment

Ads on news brand sites are 30% more likely to be actually seen

89% “like browsing my news brand and coming across new things”

Purchase intent is 23 percentage points higher due to news brand exposure

Average ad dwell time is 1.4x higher in a hard news environment

Long-term memory encoding is 42% more efficient on premium sites than on social media

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