Shift North 2017


The leading event for the UK's national newsbrands.

Shift North brings together the influencers, disrupters and change makers of newsbrands and asks them to tell their stories. Hear from editors, clients, media and creative agencies about how newsbrands are evolving. What's it like in a modern newsroom? How are newsbrands utilising tech to reach new audiences? What's the next game changer?


Date: 3 October 2017
Venue: People's History Museum, Left Bank, Spinningfields, Manchester, M3 3ER
Timing: 9am breakfast and registration; 9.30am start; finish at 1pm






Opening remarks

Vanessa Clifford, chief executive, Newsworks

Data and culture in the modern newsroom

The Guardian has long been recognised for digital pathfinding, not least around data. Chris, who co-created the Guardian’s bespoke analytics tool Ophan, talks about how the use of data has developed at the Guardian, how they’re utilising it today and where they need to go next
Chris Moran, editor of strategic projects, Guardian News & Media

The Sun on Snapchat

It’s the country’s biggest selling newspaper, but how has The Sun harnessed the power of Snapchat to reach a younger audience? Hear from the title’s Snapchat editor
Sophie Tighe, Snapchat editor, The Sun

Building for the future

In a world where there are more sources of news than ever before, the need for quality, trusted journalism, wherever the customer wants to consume it, has never been greater. As newsbrands continue to evolve to serve this need, Cat talks about the challenges to be faced and the significant opportunity for those who get it right
Cat Wildman, director of product, The Telegraph




Return to Engine Hall

Getting closer to the Great British public

Watch a short film about Newsworks’ latest research, exploring what unites and divides people and why media labels no longer fit
Denise Turner, insight director, Newsworks

A view from a start-up

With media agency start-up Bountiful Cow almost a year old, its founder shares his thoughts on the evolving media industry and newbrands’ role within the mix
Henry Daglish, founder, Bountiful Cow

Brand building in a digital age

Rachel gives a client perspective on the opportunities that media’s continual evolution brings for brands
Rachel McQueen, director of tourism, Marketing Cheshire


Henry Daglish and Rachel McQueen
Hosted by Niki West, client services director, Newsworks

Closing remarks

Vanessa Clifford, chief executive, Newsworks






Vanessa Clifford



Vanessa has worked in the media and marketing industry for over 25 years, from a media trainee working on Farleys and Wrigley via client side and returning to media agencies.

Her last agency role was head of publishing at Mindshare, leading the press exchange team. She was also a core member of the trading team, responsible for negotiating the annual £490 million GroupM spend across press platforms. She joined Newsworks in September 2012 as head of client services and strategy, overseeing and developing the relationship with media agencies and advertisers and championing the role of newsbrands in the media mix. Vanessa was appointed chief executive in 2016.


Henry Daglish


Bountiful Cow

Henry is the founder of the UK’s newest independent media agency Bountiful Cow – an agency which he says is “intent on delivering a breath of fresh air into the media industry and the way we work”.

Previously Henry was managing director at Arena Media, a role which culminated an 11 year spell of working for BLM, which then became Arena Media as part of the Havas Group.

He describes himself as having “a true passion for the industry and ensuring that we are always creating work that works for our clients”.


Rachel McQueen

director of tourism

Marketing Cheshire

Rachel is a strategic marketer with extensive experience of destination promotion to both business, leisure and group travel organisers. She worked at Marketing Manchester for close to a decade, where she focused on developing and managing multi-disciplinary teams to deliver successful national and international marketing campaigns.

After two years working for a specialist branding agency, she returned to the world of destination marketing, joining Marketing Cheshire as director of tourism in April 2017. Her goal is to balance strategic thinking with a creative approach to delivery, underpinned by a fundamental belief in the need to win trust and investment in a collaborative direction of travel.


Chris Moran

editor of strategic projects

Guardian News & Media

Chris spends his days capturing, analysing and providing data across the Guardian to solve problems and change culture - and with a monthly traffic of over 100 million, there is a lot of data! His challenge is to identify how the signals amongst all the noise and, crucially, make this comprehensible and useful to very busy colleagues in a range of disciplines. 

He previously spent seven years as the Guardian’s audience editor in the London newsroom, building and leading the team responsible for finding the widest, most relevant audience for the Guardian’s journalism across the internet, from search to social and external referral.

Having defined the concept of responsible reach, Chris has been critical in defining best digital practice at the Guardian. He is the lead editorial strategist and co-creator of Ophan, the Guardian’s class‐leading, real-time analytics tool that began as a hack day project in 2012. He is now leading two key projects at the Guardian: using data to help editors become more efficient and significantly reduce the number of unread stories, and building new tools to help editors and journalists.


Sophie Tighe

Snapchat editor

The Sun

Sophie began her career in 2012 as a digital intern at Reveal magazine before moving to Yahoo in 2013 as a senior lifestyle reporter, writing and commissioning stories on everything from showbiz, politics and culture.

She joined The Sun on the online features desk in 2015. In 2016 she was appointed editor of the paper’s Snapchat Discover channel and tasked with leading a team of writers and designers for its launch. Under her editorship, the team has been nominated for a Digiday award and become one of the top publishers on the platform.


Denise Turner

insight director


Denise has spent the last 25 years in communications research and strategy in advertising and media agencies. Most recently she spent 15 years at Havas Media Group, managing a growing team of researchers, econometricians and analysts. She joined Newsworks in April 2015, tasked with overseeing the organisation’s insight programme.

Denise has authored a number of books and reports, including a book on communications effectiveness for the IPA. She is extensively involved in industry groups, which promote best practice in research. She is a former chair of the Media Research Group Committee and was elected a Fellow of the IPA in 2009, in recognition of her services to the advertising industry.


Niki West

client services director


Niki joined Newsworks in May 2017 to oversee client services and strategy planning. Her core remit is to forge ever stronger relationships between Newsworks, advertisers and the agency community. Before Newsworks Niki was a managing partner at Havas Media.


Cat Wildman

director of product

The Telegraph

Having started her career as The Telegraph’s digital portfolio manager, Cat went on to work at Time Out Digital – where she launched the first Time Out tablet and smartphone apps – and News UK as head of digital product, technology. In this role she created and led a product team to own and manage all digital products across titles, including the design and launch of smartphone and tablet apps for The Times and The Sun.

Cat returned to The Telegraph in 2016 and has built a high-performing team dedicated to product strategy.




Shift North 2016

Watch the videos from Newsworks' third annual conference at the People's History Museum on 13 October.

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


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