Shift North 2015 reports and presentations

Context is Queen

Douglas McCabe, CEO of Enders Analysis, presents research into context, newsbrands and automated trading at Shift North 2015.

The Enders Analysis and Millward Brown report, commissioned by Newsworks, compares agency and brand owner views relating to automated advertising and the current marketplace.

The presentation gives a summary of some of the themes and tensions, as well as an overview of the challenges for the industry.

You can watch and download Douglas' presentation below.

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never