Shift North 2015 reports and presentations

Context is Queen

Douglas McCabe, CEO of Enders Analysis, presents research into context, newsbrands and automated trading at Shift North 2015.

The Enders Analysis and Millward Brown report, commissioned by Newsworks, compares agency and brand owner views relating to automated advertising and the current marketplace.

The presentation gives a summary of some of the themes and tensions, as well as an overview of the challenges for the industry.

You can watch and download Douglas' presentation below.

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