Shift North

Geordie Greig, Andrew Norfolk, Steve Richards and a panel of top sport journalists were among the speakers at Newsworks' second annual Shift North conference in Manchester on Tuesday 13 October.

The event reminded us of the unique role that newspapers play; the way they bring about change with campaigns, uncover uncomfortable truths and their unrivalled influence.


Shift North 2015

Click to watch the videos from Newsworks' second annual conference at the People's History Museum on 13 October.

Newspapers are the pillar of our democracy, they shine light in dark places as well as light places; they entertain, uncover and reveal. They are essential

Geordie Greig, editor, The Mail on Sunday

Only newspapers have the space and the tonal variety to make sense, to entertain, to convey the drama and tragedy of British politics

Steve Richards, chief political commentator, The Independent

Sometimes it’s the uncomfortable truths that are the most important for journalists to tell because if we don’t, no one else will

Andrew Norfolk, chief investigative reporter, The Times


Antonia Bennett

Antonia Bennett

marketing excellence, group brands & marketing

Lloyds Banking Group

Antonia Bennett is a currently head of the marketing excellence programme at Lloyds Banking Group and previously responsible for the brand development and visual identity of the iconic Scottish Widows brand. She has lived and worked in Europe and the US and has over 15 years financial marketing experience with consumer and b2b financial services brands, where she has built a track record of developing challenger and established brands.

Antonia worked on the rebrand strategy for Lloyds TSB Commercial Banking, the delivery of a unique media partnership between The Times and Lloyds TSB and, in 2004, the launch of the Bank of Scotland Corporate's brand campaign, which helped it succeed in the crowded UK banking market.


Rob Burnett

Rob Burnett

online sports editor

Rob is responsible for the Mirror's online sports output, via social media and the news brand’s apps. He has helped make the third biggest UK newspaper website in terms of traffic and win the coveted Website of the Year award at the British Press Awards in 2015.

The brand's @MirrorFootball Twitter account is now a market leader and the MirrorFootball Facebook page has grown to more than three million likes.

Before being online sports editor, Rob helped to create and launch the re-branded football website,

He has co-authored books with his Mirror colleague Joe Mewis, including 'England On This Day' and 'Football On This Day'.

David Conn

David Conn

sports writer

The Guardian

David is best known for writing about the Hillsborough disaster and his investigative reporting and analysis of English football's commercial transformation and club takeovers since the mid-1990s.

His article for the Guardian in 2009, on the 20th anniversary of Hillsborough, prompted Andy Burnham to call for the publication of all official documents on the disaster. This ultimately led to the 2012 Hillsborough independent panel report and quashing of the inquest.

David has won Sports News Reporter of the Year by the Sports Journalists Association three times. He was named Sports Journalist of the Year in the British Journalism Awards in 2013, and has been awarded Football Writer of the Year by the Football Supporters Federation three times.  

He is the author of three books: The Football Business (1997), The Beautiful Game? Searching for the Soul of Football (2004) and Richer Than God: Manchester City, Modern Football and Growing Up (2012).



Gareth A Davies

Gareth A Davies

boxing correspondent

The Telegraph

A keen sportsman, Gareth is boxing correspondent for The Daily Telegraph and The Sunday Telegraph as well as being an authoritative name on martial arts, polo, school and Paralympic sports.

As the paper's Paralympics correspondent since 1996, Gareth has covered six Games, and won the world media print coverage award from IPC at three – Athens 2004, Beijing 2008 and London 2012. He is currently working on several commercial projects for Telegraph Media Group as a presenter/judge.

When he isn't covering sport for The Telegraph, Gareth can be found broadcasting on boxing, Paralympics and more on numerous TV and radio shows.



Laurence Green

Laurence Green

founding partner


Laurence is a founding partner of the advertising agency 101, previously co-founder and chairman of Fallon London, and twice winner of Campaign's Agency of the Year title.

His 25 years in the business have all been spent agency-side, working on some of the world's greatest campaigns and brands: from Stella Artois to Coca-Cola, Sony, Cadbury and the BBC.

Laurence is a Fellow of the IPA and member of its Effectiveness board. An advertising columnist for The Telegraph for three years, he is also a trustee of Somerset House, chairman of the British Independent Film Awards and keen runner.


Geordie Greig

Geordie Greig


The Mail on Sunday

Having started his career as a crime reporter on the South-East London and Kentish Mercury, followed by staff jobs at the Daily Mail and Sunday Today, Geordie became a general reporter for The Sunday Times in 1987. He went on to become the paper’s New York correspondent and then its literary editor, before joining Tatler as editor in 1999.

In March 2009, Geordie became editor of the London Evening Standard and the following year was also appointed editorial director of The Independent, The Independent on Sunday and London Evening Standard. He has been editor of The Mail on Sunday since April 2012.

Additionally, Geordie is the critically acclaimed author of The Kingmaker, a history of the friendship between George VI and his grandfather and Breakfast with Lucian, a memoir about the artist Lucian Freud (the film rights for which were recently bought by Harvey Weinstein).

Alison Kervin shift 640

Alison Kervin

sports editor

The Mail on Sunday

On joining The Mail on Sunday in 2013 Alison became the first woman in the UK to become sports editor of a major national newspaper.

Her previous roles include rugby editor and chief sports feature writer at The Times and chief sports interviewer at The Daily Telegraph.

She has written Sir Clive Woodward's biography and co-authored autobiographies with Olympian Denise Lewis and England rugby stars Jason Leonard and Phil Vickery. She has also written a history of the rugby world cup and five novels.


Douglas Mcabe shift 640

Douglas McCabe


Enders Analysis

Douglas is an opinion leader on print and online media at subscription research service Enders Analysis, where he reports on media substitution and consults on commercial strategies for the internet age.

He is a former director of Fish4, the online advertising portal, where he was responsible for market research and sales development at the HMV Group.

Andrew Norfolk

Andrew Norfolk

chief investigative reporter

The Times

As chief investigative reporter for The Times, Andrew has spent four years focused on the story he will bring to life at Shift North: a long-term investigation into child sexual exploitation.

After an English degree at Durham University, Andrew joined Scarborough Evening News as an indentured trainee in 1989, moved to the Yorkshire Post in 1995 and to The Times in 2000, initially based in London. He was the newspaper's north-east correspondent from 2003 until 2011.

Andrew has won numerous awards: in 2013 the Paul Foot Award for Investigative and Campaigning Journalism and the Orwell Prize for Journalism; in 2014 Journalist of the Year (British Journalism Awards) and in 2015 News Reporter of the Year and The Cudlipp Award (Press Awards).


Steve Richards

Steve Richards

chief political commentator

The Independent

Steve Richards is an award-winning columnist and broadcaster. He writes a weekly column for The Independent. He has also written for the Guardian, The Times, Financial Times, Evening Standard, New Statesman and The Spectator.

He presents various programmes for the BBC including the Week in Westminster. He presented GMTV's live Sunday Programme for 10 years.

Steve also performs a live one man show, Rock 'n' Roll Politics, and has written two books - 'Whatever it Takes' and 'Preparing for Power'. Before becoming a columnist he was a BBC political correspondent.


Denise Turner

Denise Turner

insight director


Denise joined Newsworks in 2015. She is responsible for designing, developing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never