Shift 2017

The leading event for the UK's national newsbrands

Shift 2017 was Newsworks' fifth annual conference, providing insight into the latest thinking and trends for the national newspaper industry.

Marketers, planners, strategists and publishers convened at the British Museum for a morning of stimulating debate, inspiration and provocation on politics, marketing and - of course - newsbrands.

Speakers included:

  • Professor Patrick Barwise tackling the big questions facing our industry
  • Journalist and writer Isabel Oakeshott on news, power and journalism
  • Vodafone’s Katrina Lowes on building brands in a short-term world
  • Saatchi & Saatchi’s Sam Wise on strategy and creativity
  • The Guardian’s John Harris and John Domokos on real people and real politics


Shift 2017 playlist

Session films from Newsworks' fifth annual Shift conference at the British Museum on 1 March.



Patrick Barwise

emeritus professor of management & marketing

London Business School

Patrick Barwise is emeritus professor of management and marketing at London Business School.

He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media.

His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and has been involved as an advisor and early investor in two successful online start-ups, Research Now and Verve.

John Domokos

John Domokos

senior video producer

The Guardian

John joined the Guardian 10 years ago as one of the founding members of the video team, after starting his career in TV news. During his time at the Guardian he has reported from around the world on stories including the current refugee crisis, protests in Egypt and US elections. He created the ‘Anywhere but Westminster’ series with John Harris seven years ago to tell the stories of those outside of the British political bubble.

John has won several awards including a Webby and a commendation at the Grierson Documentary Awards for 'We Walk Together', a film about the day 3,000 refugees walked to Austria from Hungary.

John Harris

John Harris

journalist and author

The Guardian

John is a journalist and author, who writes regularly for the Guardian about a range of subjects around politics, popular culture and music. He works with John Domokos on 'Anywhere but Westminster'. 


Zoe Harris

group marketing director and head of invention

Trinity Mirror

Currently the group marketing director and head of invention at Trinity Mirror, Zoe heads invention, marketing, insight and corp comms across many newsbrands, working closely with editors to ensure advertisers and consumers alike understand and value their place in media markets.

Zoe has previously worked at the Guardian, ITV, Hearst Magazines and as on air director at MTV where she set about reasserting MTV as the ultimate youth entertainment brand. This lead to the commissioning of Geordie Shore, now in its tenth season, and record ratings for the channel.


Katrina Lowes

head of marketing

Vodafone Global Enterprise

Katrina leads marketing at Vodafone Global Enterprise, serving the world’s largest multi-national organisations. She heads-up a global team responsible for demonstrating Vodafone’s Enterprise Communications capabilities and exploring opportunities to innovate with customers.

With more than 20 years’ experience working both as client and consultant with FTSE and Fortune 100 companies across the world, Katrina’s experience spans the high-tech, communications, financial services and healthcare industries including BT, MasterCard and Humana.


Rik Moore

head of strategy

Havas Media

Rik joined Havas Media in September 2013 as head of communications strategy, progressing to head of creative strategy a year later. In this role Rik took responsibility for Havas’ idea generation, facilitating workshops and encouraging creativity around the business. This aligned to a lead strategic role in which Rik champions Havas’ ICP planning process and looks after the strategy for clients like EDF Energy, Kia Motors, Puig fragrances and PayPal.

Prior to this, Rik was a partner at the Engine Group and head of channel strategy at Engine’s lead creative agency WCRS, where he worked with Just Eat, Rightmove and the GLA/London Elects. He has also worked at Edwards Groom Saunders and ZenithOptimedia.

A (semi) retired stand up, Rik can be readily relied on to get behind the mic, and speaks at conferences as well as taking a hand in hosting Havas Media Group events.


Isabel Oakeshott

journalist and author


A past political editor-at-large for the Daily Mail and The Sunday Times’ first female political editor, Isabel is a respected commentator on Westminster and UK politics, regularly appearing on the BBC’s Sunday Politics, Radio 4 and Sky TV.

With extensive newspaper industry experience, she started out in regional papers, before working for the Daily Record, Sunday Mirror and Evening Standard. 

Isabel has written a number of books, including Inside Out, on Gordon Brown’s period in office, Call Me Dave, the unauthorised biography of David Cameron and Farmageddon, an expose of commercial farming.


Clare Peters

executive director & head of planning

Manning Gottlieb OMD

As head of planning, Clare is responsible for the overall planning output of the agency, ensuring planning solutions are at a higher level of creativity and effectiveness.

She has been at Manning Gottlieb OMD for 10 years and has a wealth of experience in brand planning, having worked with an impressive portfolio including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of.


Sam Wise

head of planning

Saatchi & Saatchi

Sam has worked for Saatchi & Saatchi for four years. During this time he has overseen the strategy of EE, Direct Line and Deutsche Telekom. Previously he has worked in strategic roles at RGA, Anomaly and RKCR/Y&R.

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