Ever wondered how image-based ads perform differently to price-based ads? Or how digital news brand ads compare to print ads?
With Black Friday behind us, Cyber Monday upon us and Christmas coming fast, we wanted to share more…
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study…
Advertisers are seeing more positive and longer-term business effects when they invest in news brands, a new study has revealed.
Effectiveness expert Peter Field analysed the very large business effects of a further 38 UK 2018 cases from the IPA Effectiveness Awards Databank.
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
By under-utilising news brands in both print and digital, brands are losing out on £3 billion of potential campaign profit.
Ben Dudley implements a two-pronged measurement solution to provide proof of digital newsbrand effectiveness.
Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands.