A neuroscience investigation into the impact of “hard news” on advertising responses shows that hard news has no negative impact on advertising content.
Lumen and Unruly teamed up to cover the ‘where’ and the ‘who’ when it comes to video content and news brands.
Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
Research explores the importance of attention in a world saturated with infinite content.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.
Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.
Examining the consumer decision journey, with a focus on the roles of different media channels along the path to purchase.