Over half of people believe they’ve been tricked into believing fake news. Newsworks research reveals that 79% of…
Trust and quality are now the two most important brand metrics when it comes to profit growth –…
A neuroscience investigation into the impact of “hard news” on advertising responses shows that hard news has no negative impact on advertising content.
Lumen and Unruly teamed up to cover the ‘where’ and the ‘who’ when it comes to video content and news brands.
Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
Research explores the importance of attention in a world saturated with infinite content.
News brands’ trusted quality content engages readers and this impacts how they respond to advertising, whether in print or digital formats.