Shift North 2018 reports and presentations

Jo Elvin: Changing brands’ fortunes

Award-winning editor of The Mail on Sunday’s YOU magazine on why trusted journalists are the ultimate influencers and the enduring power of print in a digital world.

In a world of limitless information, the role of editors is more important than ever says Elvin, adding that “nothing beats the quality and the luxury of the printed page”.

Watch Elvin’s session and see her presentation below:


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