The Evening Standard’s cross-platform partnership with London Zoo has got us all going animal mad! Featuring some of the zoo’s favourite inhabitants, the campaign promotes ZSL London Zoo as a great day out.
Brand: ZSL London Zoo
Platform: Digital and print
Date: April 2019 – September 2019
- A six-part video series showing behind the scenes footage of London Zoo including the rainforest, penguins and lions
- Competition time! The partnership gave readers an opportunity to win an overnight stay at the zoo in a private lodge and exclusive after-hours tours with all the trimmings.
- Premium display ads in the Evening Standard on the front page and in The Londoner, the paper’s London diary
- Two Facebook live streams including a recording of the giraffes enjoying afternoon tea
- Vendor posters and t-shirts promoted the partnership and competition