Vodafone - Keep Connected

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times.

Brand: Vodafone
Platform: Multi-platform
Dates: April – December 2020 

  • The campaign will feature a range of content across The Guardian’s expansive advertising portfolio, all showcasing the meaningful, unexpected and fun ways that technology can help bring families together.
  • A series of online articles and quizzes for all the family will appear on The Guardian website exploring themes around family, home and interaction to help keep the UK connected. An example includes inspiring tips to stay connected whilst at home.
  • Audio ads will appear on the news brand’s most popular podcasts such as ‘Today in focus’ and ‘Science Weekly Extra’.
  • ‘Keeping the UK connected’ ads will feature in The Guardian’s new newsletter ‘The Guide: Staying in’, which provides readers with the latest home entertainment stories. 

You can view the full campaign here.


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