Telegraph Spark partners with Visit Dubai to promote the sun-soaked city as a year-round holiday destination. The multi-platform campaign targets new and returning visitors and families.
Brand: Visit Dubai
Platform: Digital and print
Date: October 2018 – September 2019
- The campaign targets a wide demographic, content is particularly aimed at new and returning visitors, plus families
- Driving to these online articles are DMPU ads running across telegraph.co.uk and sponsored vertical videos on Instagram and Facebook
- The campaign also features an interactive long-form showcasing a seven-day guide for adrenaline junkies (this is the first long-form with a horizontal and vertical scroll Telegraph Spark has ever created)
- A second long-form released in a few weeks will feature an illustrated map of the best cultural spots to visit in the city – illustrations are designed by Andrea Manzati.
- There’s also a prize draw for readers to enter to win a five-night trip to Dubai
- Print highlights include two 8-page supplements running in the main paper