Mastercard – UEFA Champions League

Mastercard partners with Telegraph Spark to recount one young fan’s experience of one of the most dramatic nights in UEFA Champions League history.

Brand: Mastercard
Platform: Cross-platform
Dates: May 2019 – June 2019 


  • The campaign includes a branded AMP Story that utilises behind-the-scenes photography and action shots from the match, alongside first-hand accounts from Liverpool’s Champions League victory against Barcelona.
  • The campaign covers the emotional rollercoaster one young mascot embarks on and the fascinating tracking of his heartbeat during the experience, using ‘Mastercard Kit Beats’ technology.
  • Standard articles supported the campaign, leading traffic to the branded AMP story. 
  • The campaign coincided with arguably the most dramatic Champions League involving English clubs; the Spurs versus Liverpool match on 1stJune 2019.

You can view the full campaign.


Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never