Levi’s – Your Voice Your Way 

Guardian Labs partners with Levi’s to champion young people and provide them with a platform to elevate and amplify their voice. The campaign is part of the brand’s wider “Use Your Voice” message, celebrating the power of authentic self-expression to inspire change. 

Brand: Levi’s
Platform: Multi-platform
Dates: Summer 2020 

  • The project came together in a new one-off magazine — written, photographed and illustrated by creative young voices — that was published as a stand-alone supplement in a Saturday edition of The Guardian (27 June).
  • The campaign champions a group of eight creative young voices not often heard in mainstream media. Over the past few months, they have embraced the challenge of working remotely — attending virtual workshops, one-on-one coaching and teambuilding sessions — to collaborate with Guardian Labs and Levi’s® in the design and creation of their own media.
  • As part of the campaign, a series of online articles focusing on the importance of self-expression and celebrating your own voice have launched today ahead of the print magazine. Articles include an introduction to the collaborators and how they found their voice, the ways in which people can be heardand reasons why your voice matters.

You can view the full campaign here.


Want the latest news, opinion and insight on news brands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never