Dove Men+Care - The spirit of rugby

'The spirit of rugby' series, in partnership with The Telegraph, celebrates those going above and beyond with an outstanding act of care, on and off the rugby pitch. 

Brand: Dove Men+Care

Platform: Cross platform 

Media agency: Mindshare and CSM

Campaign dates: February - December 2018


Activity includes The Telegraph's first piece of branded content to run on Instagram TV. The vertical video tells the story of Bill Beaumont's duty of care towards referee Nigel Owens after the world's leading referee was subjected to homophobic abuse at Twickenham. Beaumont explains why he felt compelled to write, and Owens reveals what that care and support meant to him when he was questioning his future in the game.

Users can view the video here or navigate to the video via The Telegraph's official Instagram account (@telegraph). The video is also being promoted across the platform.

Other activity includes display ads in print and more video content on a bespoke hub.


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