Co-op – Championing local heroes

Mail Metro Media joins forces with Carat UK, Story Lab and Global Radio to enable the convenience retailer to continue supporting local communities and the heroes that live within them.  

"We know from our own research that over half of Mail Metro Media’s audience has experienced a greater sense of community since the outbreak of COVID-19 and so we strongly believe these local heroes should be thanked and celebrated" said Anne Shooter, Mail Metro Metro's head of commercial partnerships. 

Brand: Co-op
Platform: Multi-platform
Date: June 2020

  • Every Monday, Mail Metro Media is highlighting stories of local heroes around the country in branded content features across its print and online platforms.
  • Advertorials in Metro and Daily Mail newspapers are complemented by native and display ads on MailOnline and
  • The online assets use clever geo-targeting to add a personal touch by localising the ‘Thank You’ messages to each region of the UK, and further encourage readers to nominate a local hero in their area.  

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