News & Opinion

Winners of the 2018 Newsworks Planning Awards announced

Newsworks is delighted to announce the winners of its 2018 Planning Awards, chosen by a jury of 20 client and agency judges, led by Alessandra Bellini, Tesco's chief customer officer.

Last night's agency winners include Wavemaker, Bountiful Cow, OMD, Blue 449, Goodstuff, PHD, Greenhouse GroupM and MediaCom – which picked up the Chair’s Award, chosen by Tesco’s Alessandra Bellini. The Guardian and Starcom both won in the new Planning with PAMCo category.

Alessandra Bellini, chief customer officer at Tesco and chair of the 2018 jury, said: “In our current media landscape, newsbrands are often viewed as a steady option, adept at the core fundamentals of a campaign – solid, brand building activity that taps into established reader relationships. Of course this is true, but what the winners show is that newsbrands simultaneously offer the opportunity to innovate, to push boundaries and create clever, integrated tailored solutions for clients. Many congratulations to all of them.”

Vanessa Clifford, CEO of Newsworks, added: “Great storytelling, collaboration and a deep understanding of contextual planning is at the centre of all of this year’s winners. With more entries than ever before, competition was fierce. All of the winners should feel very proud of themselves – well done!”

The winners were announced at a party at the Century Club last night. See below for a full list of the winning, highly commended and shortlisted entries.

Best newspaper campaign
Wavemaker – BMW Group, MINI 1499GT: ‘The World’s Fastest Car Launch’

Highly commended
OMD – Channel 4, The Handmaid’s Tale

Shortlisted
MediaCom
– Tesco, Weekly Little Helps
Mindshare
– Fox Networks Group, Deep State
Mindshare
– Nike, Harry Kane
Mindshare
– Three, iPhone

Best newsbrand campaign
Bountiful Cow – Movember, #FOMO(VEMBER)

Highly commended
MediaCom – Cancer Research UK, Good news happening right now

Shortlisted
Carat Manchester
– Halfords, Unplug and reconnect
Essence & OMD
– Google Pixel, Google Pixel 2
Manning Gottlieb OMD
– John Lewis, Off to University
OMD
–   Channel 4, The Handmaid's Tale

Best topical campaign
Blue 449 – KFC, The Great Chicken Crisis
OMD
– Channel 4, The Handmaid’s Tale

Shortlisted
Bountiful Cow
– Movember, #FOMO(VEMBER)
Initiative
– Amazon, Amazon Echo Moments
Manning Gottlieb OMD
– John Lewis, Off to University
MediaCom
– Paddy Power, Rainbow Russians
OMD
– easyJet, World Cup tactical

Effectiveness award
Goodstuff – Yorkshire Tea, Growing for Gold

Highly commended
Manning Gottlieb OMD – John Lewis, Off to University

Shortlisted
Carat Manchester
– Halfords, Unplug and reconnect
Essence
– Plusnet, 15/16-17/18 ATL
Vizeum
– The National Lottery, National Lottery Roll Overs

Best use of insight
Wavemaker – BMW Group, MINI 1499GT: ‘The World’s Fastest Car Launch’

Highly commended
Vizeum – TSB, The relationship project

Shortlisted
Carat Manchester
– Halfords, Unplug and reconnect
MediaCom
– Cancer Research UK, Good news happening right now
Wavemaker
– Vodafone, Business Made Simple

Omnimedia award
PHD – Volkswagen UK, Rammed with Confidence

Highly commended
Goodstuff – Yorkshire Tea, Growing for Gold

Shortlisted
Bountiful Cow
– Movember, #FOMO(VEMBER)
Havas Media
– O2, O2 Oops
OMD
– Channel 4, The Handmaid’s Tale

Best content partnership
Greenhouse GroupM – Halifax, Money

Highly commended
Carat Manchester – Halfords, Unplug and reconnect

Shortlisted
Bountiful Cow
– ProperCorn, Guide to Proper TV
Goodstuff
– ITV, Quality TV to Go
Manning Gottlieb OMD
– John Lewis, Off to University
MediaCom
– Cancer Research UK, Good news happening right now

Planning with PAMCo award
Starcom – Lidl, The Middle of Lidl
The Guardian
– PAMCo

Shortlisted
The Guardian
– Gaming
The Guardian
– William Hill

Chair’s award
MediaCom – Cancer Research UK, Good news happening right now


For more information, please contact:

Jessie Sampson
communications manager
email: jessie.sampson@newsworks.org.uk
phone: +44 (0)20 7747 2126

by Jessie Sampson 30/11/18

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