In her piece for WARC on the state of the nation, Newsworks insight director Sorcha Garduce examines the speed of change UK consumers have experienced in the last fifteen months and how advertisers can play a positive role
With the invasion of Ukraine and – closer to home – the cost-of-living crisis taking hold, the disruption of the pandemic almost feels like a distant memory now.
Back in 2021, when we launched our last major research project ‘Come Together’, we found that almost two-thirds (64%) of the population were feeling positive about the year ahead. And there was undoubtedly a real sense of optimism in the air. We were looking forward to getting back out, doing the things we enjoy and returning to some sort of normality.
Last month, we conducted a survey with One Poll of 2,000 nationally representative people in the UK to understand where we, as nation, stand right now to discover what if anything has changed.
Take a look at the full analysis on WARC’s website.