News & Opinion

Vodafone – Alternative destinations

The Telegraph's print, digital and design partnership with Vodafone features engaging travel content to promote its roaming services, including an AMP Story to immerse travel lovers in the culture of Mongolia.

Brand: Vodafone

Platform: Cross-platform

Date: Launched June 2018


  • An AMP Story offers expert travel inspiration to give users a taste of Mongolian culture and heritage. The fast-loading, full-screen experience creates an immersive experience, showcasing stunning photography, seamless animation and expert storytelling
  • The campaign also features a bespoke interactive holiday quiz to highlight 152 worldwide destinations where users can roam free and fast. Readers answer three questions and are served with a personalised travel recommendation

View the Mongolian travel guide, take the holiday quiz, see additional Vodafone roaming travel content in The Telegraph.


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