The travel industry initiative will offer staff two-night hotel breaks.
In an article last week in The Daily Telegraph, it said: “The raison d’etre of ‘Nights On Us’ is simple: to send a collective thank you to ICU workers for all their efforts throughout the coronavirus pandemic, from one industry to the other.”
‘Nights on us’ is the idea of four hospitality veterans Jacob Pickering, Tom Harding, James Wales and Greg Früchtenicht.
Introducing the concept, Jacob Pickering said: “Nights On Us is underpinned by collaboration and we believe that by bringing the hotel sector together, we will be able to thank for more of these incredible people as an undivided unit.
“Our target is to provide 100,000 hotel stays for NHS ICU nurses.”
Andrew Grahame, CEO of Farncombe Estate added: “In recent weeks we have run a series of NHS thank you giveaways from Dormy House, The Fish and Foxhill Manor, giving people the chance to nominate an NHS worker to be thanked, with the gifts to be enjoyed when our doors are open again.
“It’s a small gesture but the reaction has been incredible and joining Nights On Us will enable us to continue sharing our support and gratitude on an even wider scale.”
Once hotels are able to reopen again, all ICU nurses will be able to book their trips through a designated portal, more information on this will be available in the coming weeks.
The Daily Mail is also donating display inventory to the initiative.
More to follow.
Source: The Telegraph