The publication launches two high-impact digital display formats to help advertisers maximise the effectiveness of their Christmas campaigns.
Christmas is a highly fought-over time of year for retailers. We know from Lumen and Benchmarketing that news brands offer advertisers a healthy advantage, with readers spending 36% longer viewing print and digital ads in the run-up to Christmas as they search for inspiration and value.
With creative at Christmas also playing such a pivotal role in storytelling and brands producing cinematic TV spots and fabulous photography, The Telegraph has launched two high-impact digital display formats to help advertisers maximise the effectiveness of their campaigns.
The Telegraph’s Adaptive Streamed Video Skylight banner is as close to cinematic as you can get. The ad unit is full-width, can be up to 528 pixels deep and uses streaming technology to ensure the best possible quality, load times and reach – no matter how big the file or weak the WiFi. In most instances, the creative loads three seconds faster than traditional rich media.
The second new format has been developed to make advertising more useful for readers – and campaigns more effective. The Telegraph’s new Shoppable Video format incorporates high-impact video to inspire and then highlights up to 16 shoppable items. Each highlighted item can be clicked to reveal more information and the route to purchase.
Elsa Bezhani, Head of Commercial Innovation at The Telegraph, said: “We have worked hard with our technology suppliers to push the boundaries of digital display and deliver better effectiveness for advertisers. The two new formats look absolutely brilliant as part of our redesigned portal and channel homepages, and are perfect for retailers in the run-up to Christmas.”
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