Designer Anya Hindmarch and her team have made a custom-designed holdster to help intensive care nurses on the frontline.
Medical professionals wearing full PPE have no access to their pockets, this means that on long shifts they cannot carry pens, pagers and phones and all the other essential things they may need.
This caused Professor Hugh Montgomery, chair of Intensive Care Medicine at UCL, to give designer Anya Hindmarch a call asking for her support in creating something that could make their life easier.
Over the past weeks, Anya Hindmarch and her team designed, donated and shipped the first batch of holdster to ICU teams at various hospitals.
The Times and The Sunday Times have now created an appeal to raise funds to support the creation of more of them.
Writing in last Sunday’s Style magazine, editor Lorraine Candy said, “As the coronavirus pandemic has unfolded, the focus of the luxury fashion and beauty industry, as with other manufacturing industries, has been on helping make the work of NHS frontline staff easier — what can we do with our resources to improve their days? This thinking has led to some groundbreaking inventions that have proven long-term value, such as this holster.
“If you’re wondering how you can make a difference, this is a simple way to make the lives of frontline staff easier. For just £10 you can buy a Holdster and ease the working day of our hardest-working teams right now. If you’re contemplating an online shopping trip this week, then please count this as one of your new buys.”
The money will go to fund the holdster and any money leftover will go to the Intensive Care Society who have spent 50 years supporting the delivery of the highest quality of intensive care in the UK.
The Times and The Sunday Times has donated £15,000 to get the appeal going, you can donate here.
Source: The Sunday Times