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The Sun Hols aims to get holidays back on track this year

“Our campaign focuses on the memories that are waiting to be made on our breaks” says business development and partnerships director Nathan McPherson.

The Sun Hols makes a return with a new campaign to promote its 2021 offering with a Covid-19 money-back guarantee, providing readers with good deals on more than 300 holiday parks.

After a difficult year, with many holidays dreamt about, planned and scrapped, The Sun Hols from £9.50 intends to get holidaymakers back on track in 2021. 

The multi-channel campaign, which features a TV, social and radio advertising, focuses on the value for money offered and the Covid-19 money-back guarantee, which means readers can book in confidence.

The TV ad will roll out across ITV, Channel 4 and Sky, while radio advertising will feature across The Sun’s sister radio stations, Virgin Radio UK, talkRADIO, talkSPORT and the wider Wireless network. The campaign will also feature press, direct mail, digital, social and retail activity.

It will also be supported by Sun Savers editor and money saving guru, Giselle Wainwright, who scours supermarket aisles, holiday sites and everything in between to “put the good stuff within reach” for hard-pressed shoppers. The Sun Hols content will be published on the Sun Savers app and column in the paper and online. 

It launches on January 9th in The Sun, and will continue until February 12th, with holidays available until November.

Nathan McPherson, business development and partnerships director, The Sun said: “The Sun has sent 50 million people on holiday since 1990, and with more freedoms in our reach after spring, there is an opportunity for us all to bounce back after a turbulent year for holidaymakers and the travel industry.

“Our campaign focuses on the memories that are waiting to be made on our breaks, and the unbeatable value offered by The Sun £9.50 Hols and our COVID money-back guarantee. No readers will be left out of pocket, and we want them to know they can book with confidence.” 

08/01/21

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