Raptis joins The Ozone Project from News UK, where she is Advertising Client Director.
In her new role, Raptis will be managing relationships with brands to help them tap into The Ozone Project’s custom, engaged audiences at scale across the UK’s most trusted publishers.
With News UK, Guardian News & Media, The Telegraph and Reach plc onboard as founding partners, The Ozone Project makes it easier for advertisers to buy digital inventory by offering a single point of access to first party publishers’ audiences.
Raptis will be responsible for helping brands target relevant audiences to drive awareness, consideration and performance and ultimately incremental revenue. Her responsibilities will also include attracting new brands to the platform. She will be reporting into Craig Tuck, Managing Director of The Ozone Project.
With over 20 years’ experience in the media industry, Raptis is well-versed in building and selling multi-platform advertising solutions for international news organisations. Prior to The Ozone Project, she was part of News UK’s client sales leadership team, covering a range of sectors including financial and professional services, technology, telecoms, auto, fashion and luxury. She has also served as the publisher of WSJ Magazine in New York where she was responsible for growing its advertiser base and winning luxury advertisers that were critical for the long-term success of the magazine.
Raptis said of the appointment: “I’m excited by the opportunity The Ozone Project presents in challenging the rules of engagement within digital advertising. We are simplifying the process of buying trusted, quality audiences at scale and giving advertisers the transparency and control they want. My interest in the publishing world and its sustainability made the move to The Ozone Project a no-brainer for me.”
Tuck added: “Our mission at The Ozone Project is to offer greater choice for our advertising partners through custom audience targeting to create value and ROI. We’re delighted to have Sophie on-board to support us on our journey.”
The Ozone Project is an audience platform that allows brands direct and transparent access to 42 million UK consumers when they are most engaged in safe, quality publishing environments. It aims to build a credible alternative to the duopoly and hand control back to publishers, unlocking potential new revenue from advertisers.