The Guardian took home the award for Commercial Team of the Year, with Campaign referencing its reader contribution model, efforts to clean up the digital supply chain and switch to tabloid format.
The newsbrand also picked up the award for Content Strategy for its ‘Punk Business’ campaign with eBay, as well as the gong for banks and financial services campaign for ‘The relationship project’ with TSB.
Meanwhile, The Telegraph had a good night, winning in the Product Innovation – Media Owner category for its digital branded content platform Clarity. The initiative brings greater transparency to branded content, enabling clients to see audience scale, location, source and engagements in real time.
The Agency of the Year award went to Goodstuff, which took home a total of five awards, including the Grand Prix for Hiscox’s ‘The Honeypot poster network’. It also won in the Branded Content category for its ‘Yorkshire Tea Growing for Gold’ campaign with Taylors, which included a multi-platform collaboration with The Telegraph. The campaign won a Newsworks Planning Award last year.
PHD’s VW ‘Rammed with Confidence’ campaign – also a 2018 Newsworks Planning Award winner – won last night in the Creative Idea category.