News & Opinion

The Guardian tops a million reader contributions

In the last three years, over a million people around the world have contributed financially to The Guardian, with 500,000 doing so on a regular basis.

Speaking at the Society of Editors' annual conference, The Guardian's editor-in-chief Katherine Viner said that the business model was showing a new way for journalism to "regain its relevance, meaning and trusted place in society".

She added: "This entirely new revenue stream of monthly and one-off contributions is now a crucial part of our plan to get The Guardian to break even by next April. And we're absolutely on track to do that."

According to Viner, The Guardian is committed to investigative reporting (such as its recent Windrush scandal and Cambridge Analytica revelations) and she believes that there should be more collaboration between news organisations to commit to this sort of reporting.

On The Guardian's focus for the future, she said: "The Guardian will always embrace progressive policies and ideas, but in an age of filter bubbles and hyper-partisan politics, we must also make space for different ideas, and diverse opinions. Our guiding focus will be to challenge the economic assumptions of the past three decades, which have extended market values such as competition and self-interest far beyond their natural sphere and seized the public realm."

Source: The Guardian

by Jessie Sampson 06/11/18

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