The beautifully designed new supplement is the Saturday edition’s home of interviews, lifestyle, travel, sustainability and culture
As well as old favourites such as ‘Blind Date’ and ‘Q&A’, new features include recommendations for sustainable fashion and homes, bringing together readers with different viewpoints over dinner to help find common ground and peeks into the playlists of notable people.
The first edition, which came out Saturday 25 September, contained two exclusive interviews with environmental activist Greta Thunberg and novelist Jonathan Franzen, an extract from Booker Prize-winning novelist Bernardine Evaristo’s new memoir, a jaw-dropping investigation into a fertility clinic scandal and more.
In addition to the new magazine, The Guardian has also started to publish dedicated pages on the environment starting in last Saturday’s print edition, both leading up to COP26 and beyond.
‘Feast’, the news brand’s popular food supplement, will remain a standalone magazine and will be joined by ‘What’s On’, giving readers the best recommendations for television, streaming and radio.
Commenting on the new magazine’s commercial opportunities, The Guardian’s UK trading director Guy Edmunds said: “We’ve listened to our readers and applied our world-class editorial to create a magazine that is fresh, entertaining, informative and of the high quality that our readers and advertisers have come to expect.
“Advertisers have the opportunity for beautiful and impactful full-page ads in between some of our established and well-loved features such as Blind Date, or by some of our new and exciting columnists and sections. The response so far from readers and advertisers has been overwhelmingly positive and we’re excited to take this out to market.”