“This role plays an integral part in our relationship with supporters and I’m confident that Mark will continue to expand on the strong reader-centric approach we have built” says editor-in-chief Katharine Viner.
The role, which is central to The Guardian’s supporter-led approach, connects readers with its editorial priorities and works alongside its reader revenue and marketing teams to bring supporters closer to The Guardian journalism through newsletters, regular pieces in The Guardian’s digital and print editions, live digital events and one-to-one communication.
In this role, Mark Rice-Oxley will also be leading coverage of The Guardian’s 200th anniversary later in 2021.
Rice-Oxley was previously The Guardian’s head of special projects and launched the popular Upside solutions journalism series. Prior to that he was an international news editor at The Guardian.
In December 2020, The Guardian announced that total digital recurring support – digital subscriptions and recurring contributions – stood at over 900,000, up from 632,000 in November 2019. Including print subscriptions and single contributions, people have supported the Guardian financially over 1.5 million times in the last 12 months.
On the appointment, Viner commented: “Mark is a talented editor with a wealth of experience and I’m delighted to appoint him as executive editor, reader revenues. This role plays an integral part in our relationship with supporters and I’m confident that Mark will continue to expand on the strong reader-centric approach we have built, ensuring our impactful, truthful reporting remains open and available to all.”
Rice-Oxley added: “Funding from readers is the most reliable, authentic way to underwrite inquisitive, independent journalism, which in turn is the most robust way to keep democracies honest and informed. It’s both daunting and thrilling to take on this challenge at a crucial time for the Guardian and news media in general.”