News & Opinion

The Daily Telegraph launches twice-daily show on WhatsApp and beyond

Following the success of the news brand’s WhatsApp briefings, it is expanding its audio offering.

The Daily Telegraph partners with podcast industry leader ART19 to make its new weekday morning and evening show ‘The Briefing’ available on Apple Podcasts, Alexa, Google Nest, Spotify and TuneIn, as well as through WhatsApp where it was originally launched.

‘The Briefing’ will be presented by Danny Boyle and Chris Price, who have already attracted an audience of thousands of commuters to their daily Audio Briefings on WhatsApp. The new two-minute show will provide listeners with clarity on the most important issues at the start and end of the day with a succinct edit of the headlines and reaction from The Daily Telegraph’s journalists.

The partnership with ART19 will enable The Telegraph’s audio team to seamlessly distribute shows across the popular platforms, provide a better listening experience and faster streaming. The ART19 technology also enables advertisers to benefit from industry-leading ad-serving, response times and targeting, plus the option to refresh campaigns over time.

The Briefing joins The Telegraph’s premium audio portfolio, which includes podcasts dedicated to food, fashion, football and finance, plus agenda-setting news and political shows. Previous episodes of Bryony Gordon’s Mad World, Fashion Unzipped and Chopper’s Brexit Podcast have included Prince Harry, Victoria Beckham and Boris Johnson as guests.

Elsa Demain-Griffiths, Head of Commercial Innovation at The Telegraph, said:“The Telegraph has been a pioneer of podcasting, using the medium to reach new audiences as early as 2005. Demand is now greater than ever, and through this investment in content, distribution and sales we look forward to helping more brands to be part of our brilliant storytelling.”

by Hannah Ohm Thomas 04/12/19

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