News & Opinion

Tesco increases spend in "traditional" media by 68.2% in 2017

According to 'The Advertising Report' by Ebiquity, Tesco increased spend in press, TV, cinema, radio and outdoor to £73.9 million last year.

The news coincides with Tesco's full-year results announcement, which sees profit before tax and exceptional costs up 64% to £1.28 billion and revenue up 2.8% to £57.5 billion. Meanwhile, UK like-for-like sales grew by 2.2%, according to Campaign.

The supermarket's chief executive Dave Lewis said of the last three years: "If I look at the quality perception of the brand it's continued to improve strongly... With our customers, loyalty is growing as is the perception of quality and value."

Nielsen data shows that Tesco's spend in press doubled in 2017, up by more than £9 million.

Source: Campaign

by Jessie Sampson 12/04/18

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