This week we look at ads offering a helping hand, whether they are charities raising money or brands offering customers support in these unique times.
Be sure to check out our collection of ads from other weeks here.
UK government partners with newspaper industry on COVID-19 ad campaign.
UK publishers have donated ad spaces to the NHS Charities Together appeal in the hopes of raising money and support for NHS staff at this time #OneMillionClaps
Lending a helping hand with some tech tips, BT offers a cut out guide on WhatsApp video calling during these difficult times.
In partnership with the mental health charities Young Minds and Mind, ITV is encouraging Britain to get talking during these tough times with this poignant print ad.
The supermarket chain pens a letter of gratitude to all NHS staff, and offers helping hand by offering a 10% discount to all NHS workers.
A new service to help those patients in need of pescriptions but unable to travel is another great example of brands adapting to these challenging times.