“If we don’t disrupt ourselves, somebody else is going to do it for us” said Sue Brooks, managing director of product and agency at Reuters.
In another recent call for collaboration in the news industy, Reuters’ Sue Brooks joins the ranks of industry leaders to call on journalists to work together to what Reuters call its biggest challenge, trust in news.
To combat this challenge and bring Reuters’ vision to life, they are looking to create a “peer to peer network” whereby journalist can work together on stories and help fact check.
Brooks said: “Competition will always exist and that’s good, but I think people are understanding there’s almost a higher need here. The higher need is to get trusted information out to the world rather than spend all our energy fighting each other because that’s not going to help anybody at the end of the day.”
Collaboration pays off – very literally. In recent months, the industry has come together on projects such as The Ozone Project to help create a more trusted advertising environment and big brands such as Dunelm are catching on.
An extension of Reuters Connect, the new “peer to peer network” will aim to connect journalists globally to access each other’s content, work together in stories and help fact check.
Referring to the above, Brooks concluded:“That’s the next phase, if you like, but that’s the kind of central ethos of what we’re trying to achieve.”
Source: Press Gazette