The Sun’s Fabulous brand has launched a new shoppable lifestyle newsletter, sending the hottest buys and best lifestyle content straight to readers’ inboxes every week.
Curated by fashion and beauty editors, the newsletter will save readers trawling the internet – or the high-street – for the latest must-have item.
Packed with exclusive content, offers and original video, the newsletter is a great opportunity for Fabulous’ brand partners, providing space for sponsorship, affiliates and ad slots.
Elena Ostrowska, head of digital & magazine brands says: “Fabulous’ shopping newsletter creates a new opportunity to drive sales and deliver results for our commercial partners, through expertly curated content that is delivered straight to shoppers’ inboxes.”
The shoppable Fabulous newsletter forms part of The Sun’s wider newsletter strategy, increasing focus on this area to drive repeat visits from loyal readers.
Led by fashion director Tracey Lea Sayer, the newsletters have the aspirational but relatable feel Fabulous is famous for.
Rachel Shields, assistant editor at The Sun says: “Fabulous reaches millions of readers a week, across print, digital and social platforms, with a real variety of content — from important campaigns to great real life stories and excellent lifestyle content.”
“The lifestyle newsletter will now allow the brand to form a deeper connection with a community of readers who love Fabulous’ shopping, homes and beauty content.”
Sign up to the newsletter here.