Writing for INMA, content and social media executive Lewis Boulton reviews the very best creative from an emotional tournament.
What a rollercoaster week it was for the media industry, the England football team, and our society. Riding high in the days before the Euro 2020 final, the nation was squarely behind its team in the football European Championship.
News brands and advertisers were no exception, of course. Could we really win our first international trophy since 1966?
Sadly, it was not to be. Our footballers played valiantly, but Italy left Wembley worthy winners. The next day, publishers and brands again rallied around the England team, showing how much the country valued them and appreciated their efforts.
But not everyone shared that message: A vocal minority launched racist attacks at some of England’s Black players online. When the news came out, the industry was quick to show zero tolerance toward hatred.
Read the rest of Lewis’s piece here.