News & Opinion

PAMCo: One in two people read newsbrands via mobile devices every week

Latest PAMCo data shows that 52% of the population is consuming newsbrands via smartphones and tablets every week.

PAMCo data for July 2017 to June 2018 marks the third release of the industry's audience measurement currency, allowing us to accurately see who is consuming newsbrand content across all publisher platforms – print, desktop and mobile.

The latest data shows that the majority of the nation are reading newsbrands on a multi-platform basis – 48% every day (25.2 million), 77% every week (40.9 million) and 85% (45.1 million) every month.

Mobile is the most popular platform for consuming newsbrands – on a daily, weekly and monthly basis. One in four Britons (25%, 13.3 million) read newsbrands via their smartphones and tablets every single day, half the population (52%, 27.4 million) read via mobile devices every week and 63% (33.5 million) read every month. Smartphones are favoured over tablets, with 85% (11.3 million) of the total mobile audience accessing newsbrands this way every day.

Print remains popular with one in three (4.8 milion) young people (18-34s) reading newspapers every week – and half of daily 18-34 readers (1.1 million) agreeing that print newsbrands offer them something they cannot get elsewhere. In fact, over half of us (53%, 23 million) young and old, are picking up and reading a newspaper every single month, with 79% (10 million) of daily readers saying that it's time well spent.

Digital platforms provide a significant uplift to print – 98% on a daily basis, 77% on a weekly and 60% on a monthly basis.

Take a closer look at the numbers here and for downloadable charts, visit our market overview section.

 

by Zainab Pirzada 17/09/18

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