The last few months across the globe have seen economic hardship and social revolution in the twin forms of the COVID-19 and the rise of the Black Lives Matter movement. We’ve seen a metamorphosis from a global health crisis, to a humanitarian crisis, to an economic crisis, starkly shining a light on how disproportionately areas of our society have been affected.
In this article for Warc, Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands. Examining the importance of scale, context and the newer variable to the mix, fairness.