Boris Johnson gets the attention of news brands along with some tactical brand placements to signify his step up to Prime Minister.
It’s a momentous day for Boris Johnson and the country as a whole with his victory in the Conversative Party leadership election and subsequent take over as Prime Minister following Teresa May’s resignation. As with all big news days, news brands made the story front and center of the morning’s papers while advertisers looked to jump on the opportunity for some tactical ad placements.
See below for all the main activity of the day:
The papers put ‘BoJo’ front and center
Boris’s ‘salute’ and the ‘Night of the blonde knives’ take over the front pages as he becomes Prime Minister and quickly goes about reshuffling his cabinet, with each of the national newspapers taking their own angle on one of the biggest news stories of the year.
You can view all the front pages in the gallery at the top of this story.
Daily Mirror launches #BORISLIEBUSTER
In response to his election victory the Daily Mirror has taken to the streets of London with a double-decker bus to ‘remind the country about Boris’s lies’. The bus will be collecting nurses, teachers and other union protestors before dropping them outside Downing Street in time for his first speech as Prime Minister. The bus will be travelling around Westminster throughout the day with updates posted live on the Daily Mirror’s twitter page.
From haircare to breakfast, brands offer new PM a helping hand
Aussie takes to Metro’s front page for a tactical placement to help Boris keep his famous hair looking it’s best in his new role. Weetabix also look to offer a helping hand with placements in the Metro, i and Sun to ensure he is well energised for what is sure to be a busy week ahead.