National news brands reach 46 million monthly readers during unprecedented times, the latest PAMCo data release finds. 27 million people a day and 41 million people a week consume news brand content to keep up with everything from sporting triumphs to royal commemorations and the latest political updates. The data also finds news brands reach more young people per month than Snapchat and TikTok. Read more here.
Meanwhile, Starcom’s display investment associate director Stanzi Gray sits down for our first ’10 minutes with…’ interview of 2023. She talks about the pride she felt seeing her first campaign published, the power of tactical ads and which famous trio she would invite to her fantasy dinner party.
QUOTE OF THE WEEK:
Without journalism, we’d have no idea what’s happening on the other side of the world. In a time of crisis, accurate and timely journalism is essential for us to act quickly and support those in need.Starcom’s display investment associate director Stanzi Gray on why journalism matters to her