UK national news brands now reach 47 million people every month, with more than a third consuming news content both in print and digitally, according to the latest PAMCo figures. Meanwhile, the newest IPA TouchPoints release shows readers’ trust in their chosen news brands has grown by 15% since the start of the pandemic. Read more insights from TouchPoints here.
In other news, The Sun’s editor-in-chief Victoria Newton spoke at a Women in Journalism event on Monday about her pride in the news brand’s readership for making its campaigns a success. Read more about news brands’ editorial and commercial power for good in our Festival of News review.
Make sure you catch which campaigns have made this week’s very special 100th edition of stand out ads, as well as more news from news brands below.
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