Ad spend in news brands has been revised upwards for the third consecutive time, according to the Advertising Association and WARC’s quarterly expenditure report. 2022 is set to see an increase of 8.2% in digital and 3.4% overall. The first half of this year has already seen strong growth, with digital spend up an impressive 16.3% year-on-year. Read more here.
Meanwhile, the latest Ipsos iris monthly data release shows high online news brand engagement through particularly tumultuous times. Each reader spent an average of 137 minutes with digital news brands last month, the highest monthly average of the year so far. Click here for more insights.
Also, there’s still time to book your place at our upcoming breakfast briefing event with Peter Field in Manchester, see the latest top campaigns from Co-op, Morrisons and more in a spooky stand out ads gallery and find more news from news brands below.
QUOTE OF THE WEEK:
Forecasting in tough global and domestic economic headwinds is incredibly tough, but audiences turn to trusted news brands in uncertain times helping to drive digital growth, as illustrated by the revision upwards from previous forecasts.”Newsworks CEO Jo Allan reacts to the better-than-expected growth forecast for news brand ad spend in 2022.