News brand podcasts are becoming an increasingly important entry point for publishers to introduce new audiences to their journalism, according to two senior figures in news brand audio. Speaking at this week’s Podcast Show, both the Guardian’s head of audio Nicole Jackson and The Telegraph’s deputy investigations editor Katherine Rushton emphasised the ability of podcasts to present journalism in ways younger audiences find more engaging. Read more here.
If that’s whetted your appetite for new series to discover, Metro has launched a new podcast series based on its popular ‘My Platform’ feature. Each week, opinion editor and ‘My Platform’ host Jess Austin speaks to the authors of the section’s most-read articles over the years, asking them to share their lived experiences and what has inspired them.
Rowing royals and outstanding achievements are just two things we like in news brands this week and check out the latest stand out ads gallery and more news from news brands below.
STAT OF THE WEEK:
The Guardian’s head of audio Nicole Jackson on how the podcast format reaches out to audiences typically less engaged with news brands