Image and price-based ads are two staples of news brand campaigns, but what role does each perform? In the latest instalment of our RAMetrics series, the Newsworks’ insight team explores where each type of ad fits on the purchase journey. Also, make sure you check out some of the best examples of both in this week’s stand out ads gallery from the likes of Sainsbury’s and Sky Sports.
Meanwhile, it’s difficult to believe that this week marks two years since the UK’s first Covid lockdown. Writing for The Media Leader, Newsworks director of research and insight Denise Turner looks into why millions of readers have turned to quality journalism to understand the complexities behind the crises of the last 24 months, from the pandemic to Ukraine.
As ever, there’s more news from news brands below, including an exciting teaser campaign from Swatch Group.
QUOTE OF THE WEEK: