It’s been another week of showstopping campaigns in news brands: Tesco Mobile’s high-profile swipe at competitors’ price rises ran across multiple publishers, while the Department for International Trade’s major geotargeted campaign featured on Metro cover wraps across the country.
Tesco and the DIT provide this week’s inspiration, while Newsworks director of research and insight Denise Turner provides the proof points. Speaking at an INMA masterclass last week, she busted five key myths around print. Catch up on her insights here.
PS: We’ve moved to our new home just around the corner from London Bridge – find our new address here.
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QUOTE OF THE WEEK: