Trust and quality are now the two most important brand metrics for profit growth, according to effectiveness expert Peter Field. But if that’s the case, why is trust often so misunderstood and oversimplified? Our new research evaluates the growing importance of brand trust, explores how advertisers can benefit from trusted environments and proposes a more accurate definition and measurement. For more information and to check out our interactive trust calculator, click here.
Elsewhere, March’s ad of the month poll has whittled down eight experimental and adventurous ads to just one winner. Find out which campaign took the crown here. Also see our latest stand out ad gallery helping readers celebrate special occasions, with top creative from Fortnum & Mason and National Rail.
Royal quiche and virtual reality are just two things you should check out in news brands this week, as well as more news from news brands below.
STAT OF THE WEEK:
Effectiveness expert Peter Field on how the growth of trust as a brand metric continues to make news brands valuable to advertisers