Digital might be a fact of life for readers in 2023, but its constant evolution and revolution mean brands and publishers are taking advantage of ever more creative ways to speak to consumers in trusted environments. Newsworks content and social media executive Lewis Boulton’s column for INMA explores how advertisers are harnessing the full range of platforms where news brands can be found to speak to hard-to-reach audiences in inventive new ways.
Meanwhile, the media industry continues to get into the swing of things in 2023, with plenty of industry events taking place over the coming months. Next week sees the Guardian’s CEO Anna Bateson speaking at the AA, IPA and ISBA’s flagship LEAD event, while the Society of Editors’ Future of News conference will tackle the future of royal reporting and more in March.
Isles, mums and pups are just three of the five things that we liked in news brands this week, and make sure you check out this week’s stunning stand out ads and more news from news brands below.
QUOTE OF THE WEEK:
I want to thank The Sun’s campaign and its readers for ‘Doing the Double’ by coming forward for their flu and Covid jabs. Now is the time to redouble our efforts, given 5,000 hospital beds are currently taken up by flu patients.Health secretary Steve Barclay praises The Sun’s vaccine drive protecting millions of readers this winter