It was great to see many of you at our Trust preview event this morning. With trust a vital but often poorly understood metric for brands, we showed how a multifaceted and nuanced approach can help advertisers build stronger trust through effective media choices. We also heard from Peter Field about his latest findings from the IPA Databank, showing how advertisers can harness trusted news brands to boost key business effects. Read more here.
Elsewhere, our ad of the month poll closed on Wednesday, with a tight tussle at the top until the very end. Find out who won here. Also, make sure you see this week’s stand out ads gallery including easyJet Holidays and Waitrose, as well as how brands have been helping readers show their appreciation on Mother’s Day.
Glitz and glam are just some of the things we like in news brands this week and find more news from news brands below.
QUOTE OF THE WEEK:
Ukrainian president Volodymyr Zelenskiy thanks UK media