Newspaper publishers, wholesalers, and trade bodies are collaborating to celebrate and promote home newspaper delivery.
Running throughout October, National Home News Delivery (HND) Month sees news brands coming together to promote home news delivery and support the retailers that keep this vital service running. This year, is the first time every national title subscription has been offered in one place.
The initiative has seen an uptake, with more than 1,300 retailers across England, Wales, Scotland, and Northern Ireland signed up and actively promoting home news delivery. Retailers have received more than 1,800 free point-of-sale packs, over 600,000 promotional leaflets, and will enjoy a selection of competitions and offers throughout the month.
Publishers have gotten behind it too. As well as ads in national and regional newspapers, there has been coverage from The Fed, which is working in partnership with the campaign, Retail Newsagent, plus wholesalers contacting registered retailers directly.
With the nights getting longer, temperatures heading south and the clocks going back, this time of year has long been considered the start of home news delivery season by publishers and retailers, making it the perfect time to kick off the campaign.
Andy Law, senior national account manager at dmg media, said: “Mail newspapers is pleased to be supporting HND month and the fantastic work our retail delivery partners put in daily to ensure our readers get their paper copy. It’s a vital service offered nationwide and enjoyed by thousands of customers daily.
“It’s also important as an industry that we collectively recognise and promote HND not just throughout October but on an ongoing basis. HND is a guaranteed sale and sits alongside subscriptions as a cornerstone for retailers, publishers, and wholesalers alike.”
It’s not too late to get involved in Home News Delivery Month – you can register and find out more on the website here.