For INMA, content and social media executive Lewis Boulton writes about how advertisers have used trusted quality journalism to speak to readers and powerbrokers about the climate
I’m young enough never to have really known a time when climate change wasn’t on the agenda. Even in school, discussions about rising sea levels and extreme weather driven at least partly by human activity were commonplace. But never has it felt like the climate movement has carried quite so much momentum as it has over the past couple of years.
With forest fires and floods filling the world’s news cycles this summer, success at the Cop26 climate conference in Glasgow had been billed as vital for protecting ourselves from the very worst effects of climate change. Whether or not the deal world leaders agreed to at the end of two long weeks of negotiations can be described as a success is up to your own perspective.
What is clear, however, is the need for every single one of us to do our bit, from individuals right up to industries and businesses.
The advertising industry has already picked up on this responsibility, with a broad coalition backing the Ad Net Zero pledge to reach carbon net zero through its advertising activities by 2030. Individual advertisers are also playing to their brands’ strengths, helping consumers take everyday steps that can make a big difference.
See which ads Lewis chose in his blog for INMA.